Turning Ads into Poetry-New website transforms ad phrases into a hilarious commentary on the passion of advertising

Released on = March 15, 2007, 8:13 pm

Press Release Author = Triple Smart / Jenny Carden

Industry = Advertising

Press Release Summary = This site collects trademarked sentences and gives them new
life by allowing users to reuse them to write funny pooetry and play trivia. As
copyrights are becoming increasingly restrictive, so are new visions of the law.

Press Release Body = TURNING ADS INTO POETRY
New website transforms ad phrases into a hilarious commentary on the passion of
advertising.

Cincinnati, OH -- March 15, 2007 -- Companies are gradually trademarking complete
phrases and sentences, slowly staking claim to the most powerful word combinations
of the English language! A new website by triplesmart named,
www.trademarkedsentences.com is aimed at creating a library of these phrases, and
allowing users to recombine them to create humorous poetry.

According to the A.C. Nielsen Co., "the average American watches more than 4 hours
of TV each day. In a 65-year life, that person will have spent 9 years glued to the
tube." These statistics are well known, and generation "Y" seems to be fighting
back the $143.3 billion dollar/year industry with a little humor. "Culture
jamming", "subvertising" and "adbusting" are terms used to describe the act of
making spoofs or parodies of advertisements.

Surfers who don't like poetry get hooked on the trivia game which lets users guess
the trademark owners of famous phrases such as "Good to the last dropT" "A mind is a
terrible thing to waste.®¨ and "What It Means To Be Sure.SM"

Copyright and trademark law have become a subject of hot debate on the internet, as
music is increasingly made of remixes and samples, and websites like YouTube and
Flicker are creating a massive amount of new media. "Copyleft GPL" and "Creative
Commons" licensing are making a huge impact on how young authors choose to share,
reuse and copy digital and non-digital works.

The micro company who created the website is an international duo (one American and
one Argentine) who live and work in Córdoba, Argentina, 435 miles from Buenos Aires.


And as the creators comment, "You deserve a break today. ® Leap aheadT and Think
different. ® The website is. Rewarding. Very, very, very rewarding. SM THE
POSSIBILITIES ARE INFINITE. Use it for all it\'s worth. ® because We bring good
things to life. ®"

# # #




Web Site = http://www.trademarkedsentences.com

Contact Details = If you\'d like more information about this topic, or to schedule an
interview with Triple Smart, please call Jenny Carden at 513-277-0495 or e-mail us
at jenny@triplesmart.com
Website: http://www.trademarkedsentences.com/
Press Materials: http://www.trademarkedsentences.com/press or
Company Info: http://www.triplesmart.com

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